Kombucha Health and Beverage Trend Watch
The trend of health drinks and healthy hydration, paired with the demand for flavoured kombucha drinks, is motivating the growth of the kombucha market globally.
Kombucha the fermented tea drink, is a beverage with historical longevity and tradition, originating from China but now a worldwide alternative medicinal choice. As we know, it is believed that Asian cultures have been preparing this fermented tea from the beginning of times, and it has been a secret to long and healthy lives. In fact, it is one of the most popular beverages and fastest growing in the functional beverages industry, as recent statistics show.
Once an exclusively homemade drink, today’s kombucha tea market offers a variety of flavours and intensities. The drink was first introduced in the United States in 1995, and it continues to become popular as a commercially made beverage, in addition to continuing as a homemade drink.
For those in the tea industry who still haven’t tried it (and we’re sure there may be a few), kombucha has a sweet, flavoured taste. And because it’s also a carbonated drink, it has slowly started to steal popularity from the soda market. Not only is it a good replacement taste-wise, but it also seems to be more profitable, as it requires just a few ingredients and the process of making it is fairly easy.
As some might say, kombucha tea is a miracle drink that has demonstrated positive wellness results – not only with minor afflictions and immunity, but also with serious diseases. In fact, displaying healing and cleansing proprieties, kombucha continues to receive more and more attention, especially from the scientific field – where tests have brought to light interesting compounds and active ingredients that have raised the drinks popularity.